Make Your Mark: The Insignia™ Blog

Yesterday, it was reported in the San Jose Mercury news in part that Best Buy and TIVO are entering a partnership that includes "exploring adding TiVo software to Best Buy's store-brand televisions..." We are excited about the possibility of combining the TiVo experience with our Insignia product line to offer our customers high quality  and affordable solutions for easily browsing and finding the ever increasing amount of content available on the internet.  At Insignia, we have been experimenting with a lot of services connected to the TV and other devices for a while now.  And it is clear that more and more customers will begin to do the same thing.  But it is also clear that an affordable, well-designed and  simple solution is not yet available for mainstream customers whose primary entertainment system starts with the TV.  Pandora and Hulu, for example, are two services that that are being widely used.  For now they are being primarily accessed through the computer and mobile phones.  CrunchGear commented that "The HDTV brands of Insignia and Dynex probably need something to help them stand out against the big boys  of Sony, Samsung and Panasonic. I don't know about you, but an embedded TiVo would sway my buying decision."  While the TiVo and Insignia teams  begin exploring the possibilities, we would also like you to help us understand all the possibilities.   What are your thoughts?  How do you see the Internet and TVs coming together? What applications do you care about? If you could have one feature on a connected TV what would it be? 

 Scott Burglechner, Insignia's Director of Brands and Marketing 

Nigel Waites, Insignia's Director of Engineering and Technology Platforms   

CrunchGear http://www.crunchgear.com/2009/07/09/best-buy-and-tivo-get-in-bed-hdtvs- with-built-in-tivos-are-con... 

San Jose Sun Mercury News http://www.mercurynews.com/ci_12788859?source=rss 

New York Times http://www.nytimes.com/2009/07/09/technology/companies/09tivo.html 

Engadget http://www.engadget.com/2009/07/09/tivo-and-best-buy-alliance-to-yield-c o-branded-dvr-tivo-softwar/ 

TiVo http://tivo.mediaroom.com/index.php?s=43&item=395   

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