Hello JoeJenkinz,
White screen should look white, however take into account that the perception of the colors may vary from eye to eye an will be influenced by the room's light. My best advise is to reset the TV back to factory defaults, see if this solves the issue, if not, just contact our Geek Squad Department so a technician can go to your home and check if this is a TV's issue or it's normal.
Thank you,
Gonza
Insignia™ Support Team
